International Pickleball Survey Results Are
In! (USAPA Feb/14 Newsletter) Submitted by Michael Hess,
President, Spanish Pickleball Association
Pickleball is often
described as “The Fastest Growing Sport in North America” and given its
evolution over the past decade it’s hard to find another sport more deserving of
the title.
To gain a better understanding of pickleballers’ commitment
to the sport we performed a survey in 2013 to explore the motives and barriers
for participating. The findings of our survey, summarized below, are intended to
help organizers of pickleball events, clubs, training and tournaments enhance
players' experience and to attract new players to this great sport.
Survey Participants
Nearly
600
pickleball players from the U.S., Canada and Ireland participated in this
survey. Participants were evenly split between females and males with an average
age of 66. The large majority of respondents (87%) live in the U.S., while 8%
were from Ireland and 5% from Canada.
Commitment to Pickleball
Participation
Over 90% of the survey participants expressed a
high level of commitment to pickleball (i.e., they are “determined” or “very
determined” to continue playing), including over 75% of the “rookie” players
from Ireland.
What Motivates People to
Play Pickleball?
To help understand pickleballers’ motives,
participants were asked to provide the three to five most important reasons they
play pickleball. More than 2,000 motivation factors were given. Below is a
ranking of
the most important reason for playing for both males and
females based on the frequency with which the reasons were
expressed:
1
st:
Health-related: exercise, fit,
active, health, physical, workout, shape, body, cardio
2
nd:
Fun-related:
fun, enjoy, doing something I’m good at,
travel
3
rd:
Competition-related:
competition/compete/competitive, challenge, win
4
th:
Social-related:
social, friend[ship], people, meet, spouse, partner,
family, team, camaraderie, fellowship
5
th:
Development-related:
learn, improve, achieve, mental, mind, brain,
alertness
Males and females expressed very similar reasons, though
there were some slight differences. For example, “fun-related” factors were
mentioned more frequently by females and “competition-related” factors were
mentioned more frequently by males.
We hope that the survey findings, which further enable us
to understand the increasing popularity of the sport, can help pickleball
organizers to fine tune promotional efforts and generate new approaches to
enhance the overall playing experience.
Michael Hess, PhD, is a Professor of Sport Management and President of the
Spanish Pickleball Association (www.pickleballspain.org). He conducted the survey together with David Scally, Sports Administrator of the Westmeath Sports Partnership in Ireland (www.westmeathsports.ie).